Introduction

The buyer pyramid is a way of segmenting your customers by their level of interest in buying from you. It helps you to identify how much business you can expect from each group, as well as what types of marketing messages will most appeal to each segment. The more you understand about your customer segments and how they behave, the better you can tailor your approach and increase sales.

What is the buyer pyramid?

The buyer pyramid is a simple way to categorize your customers. It helps you to understand the different stages of the buying process, how customers buy from you, and what they need from you at each stage.

To use this tool, think about all the people who have bought products or services from your company in the past year. Then divide them into three groups:

• Customers who are active buyers.
• Prospects who might become active buyers.
• Prospects who will never become active buyers.

 

You can get more customers by using the buyer pyramid.

 

• Understand your customers.
• Understand their needs and wants.
• Clearly communicate value.
• Align with a buyer’s stage in the buying cycle.

Focus on your buyers and your buyers problems –

David Meerman Scott

 

Step 1 – Understand your buyers:

The first step to getting more customers is understanding your buyers. You need to know who they are, what they want and why they should buy from you.

A buyer’s journey is an important concept in marketing that describes how a customer progresses through the process of making a purchase decision. The buying cycle can be broken down into four stages:

• Awareness – this is where people become aware of your brand or product.
• Interest – this is when prospects begin to research their options and consider whether they will buy from you or not.
• Decision– once prospects have decided on which option they prefer; they begin researching specific products within that category. At this stage, there may be several competitors vying for attention but only one will win out as the best choice in terms of quality/price ratio etc.
• Action – at this point prospects have decided which option suits them best. So now before making an actual purchase decision you decide whether it is worth spending money or not, if so then congratulations! You’ve just made yourself some new customers!

 

Step 2 – Understand their needs and wants:

Once you’ve identified your buyer’s needs and wants, it’s time to act.

The next step is to understand what they’re looking for in a product or service.

To do this, you need to ask questions that help you identify their problems, pain points, goals and motivations, for example, what problem does my product solve for your business?

You should also get an idea of what kind of information they’re looking for when searching online such as do people who search for this term also search for that term?

“The easiest and most powerful way to increase customer loyalty is really very simple.  Make your customers happy. – Kevin Stirz

Step 3 – Clearly communicate value

The third step to getting more customers is to clearly communicate value.

Make sure you’re communicating your unique value proposition by:

• Providing a clear and compelling value proposition that’s easy for customers to understand.
• Using a variety of channels, including social media, email marketing, video marketing and content marketing.
• Making it easy for people who might be interested in your product or service to contact you directly through phone or email address listed on the website.

 

Step 4 – Align with a buyer’s stage in the buying cycle

The next step in getting more customers is to align with a buyer’s stage in the buying cycle. To understand this concept, it’s important to know what a buyer’s cycle is and how it works.

The buyer’s cycle is a set of steps that people go through when they want something, whether it is buying new shoes or hiring an attorney for their business.

There are five stages: awareness, research, selection, implementation, and referral – sometimes referred to as RORA (referral).

This process can take several months or even years depending on how big of an investment you’re asking someone to make; therefore, knowing where each customer falls within their journey will help you connect with them at every step so that when they reach their destination there won’t be any hesitation on either side. It is because both parties understand the needs of the transaction – which leads us back around again.

Need help with your customer acquisition strategy? Contact us today!

The Buyer’s Pyramid is an effective way to get more customers, but it’s also important to know how your business can attract and retain them. If you’re looking for help with your customer acquisition strategy, we’d be happy to assist you! To learn more about our services, contact us today.

The Buyers Pyramid

The Buyer’s Pyramid is a model that shows how buyers move through the stages of the buying process. It’s a visual representation of the buyer’s journey, which is divided into five steps:

• Awareness (becoming aware of your product or service)
• Consideration (researching and comparing products/services)
• Evaluation (deciding which one to buy)
• Purchase (making an actual purchase)
• Loyalty/retention (repeated purchases from you over time)

 

Types of Customer Segmentation

There are five stages in the buyer’s pyramid. The first two are awareness and interest, which is what you get when someone hears about your product or service for the first time. At this stage, customers don’t know much about your company or what it offers but they have heard of it maybe through word of mouth or social media posts.

The third stage is a consideration: this is where customers are researching on what they need and how much it will cost them. At this point in the process, some people might leave because their budget doesn’t allow them to buy something of their choice. Others might consider getting an estimate from a competitor before making their decision; while still others may decide against buying anything at all because they don’t think they can afford it yet.

Once customers reach intent, they’re ready to purchase! This marks the end of one journey but only marks another beginning as well; now comes loyalty management where companies try hard not only to win back previous buyers but also to attract new ones through incentives such as discounts.

If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer focused allows you to be more pioneering. –

Jeff Bezos, Founder of Amazon.com

 

Awareness, Interest, Consideration, Intent, Purchase and Loyalty

The stages of buying are Awareness, Interest, Consideration, Purchase, and Loyalty.

Awareness is when you see the product advertisement and become aware of it. You may have seen it in a magazine or TV but didn’t know what it was called until now.

Interest is when you start thinking about buying something like “I wonder if I should buy this product?” You might go online to do some research on the product before making up your mind whether to purchase it or not.

Consideration means that you’ve decided that this item would be useful. We’re considering whether this item would solve an existing problem and how much money would be required for purchase purposes.

Intent refers to intent-to-purchase behavior: Have people made up their minds yet? If so, where do they fall within each stage along the continuum between awareness through purchase?

Understand which customers are most likely to buy from you

The buyer’s pyramid is a visual representation of the various stages that a buyer goes through when deciding to buy. It’s important to understand which customers are most likely to buy from you, and how they can be reached at each stage of their journey.

The buyers’ pyramid also helps businesses understand how they can better segment their audience so they can reach out to them with more relevant content and messaging.

How to Use the Buyers Pyramid to Grow Your Audience

The Buyer’s Pyramid is a great way to understand your customers and their buying habits. It helps you to figure out which customers are likely to buy from you, when they’re most likely to buy, and how much they’ll spend.

For example: if someone has already purchased from your store once or twice, they’re more likely to buy than other people who haven’t bought anything yet (i.e., those at the bottom of the pyramid). As such, this customer would be considered part of “the core” in terms of their engagement with your brand. Thus, it would be worth engaging more frequently than others in order to allow individuals to continue purchasing products and spreading awareness about what makes them so great!

You can boost sales through effective customer engagement tactics.

 

To boost sales, you need to reach out to your customers in a way that resonates with them.

• Social media: Social media platforms such as Twitter and Facebook can be used to connect with potential clients by sharing content that they might find helpful or interesting. It’s also a great way for you to learn more about their interests and needs so you can better tailor your product/service offerings accordingly.
• Email marketing campaigns: Email marketing is another important channel for engaging with prospects as many consumers check their inboxes before even getting out of bed in the morning. If someone signs up for one of your email newsletters or opt-in lists, then they’re already showing interest in what you have to offer. Now all you must do is keep sending them relevant messages until they become loyal customers!

 

You can make more sales if you put your customers into a category.

 

It’s important to understand that each customer falls into a category, and you can make more sales by understanding how to segment your customers.

• Types of Customer Segmentation: There are many ways to segment customers based on their needs and wants. For example, there are different types of customer segments based on demographics (age, gender), psychographics (personality traits), behavioral patterns or lifestyle choices. You can also use the buyer pyramid as a way of segmenting your customers into groups that will help you understand what kind of messaging works best for them.
• Why Segment Customers at All: One reason it is so important for businesses is that it helps them focus on getting their message across more effectively through marketing campaigns or customer engagement tactics like email newsletters and social media posts — which means less time spent trying out ineffective strategies!

Customer service shouldn’t just be a department, it should be the entire company. –

Tony Hsieh

Conclusion

We hope that this article has helped you to understand how to get more customers using the buyer pyramid. If you have any questions about our services or would like to learn more about how we can help promote your business, please contact us today!